Shane Samole takes a big wad of blue nylon out of a frisbee-like carrying case, throws it into the air and within seconds a tent pops up and floats to the ground.

“This is going to revolutionize the camping industry,” says the president of Excalibur Electronics and vice president of Pop Tent Inc., both based in Miami.

Pop-Tent, made of flexible plastic coated steel and nylon tafetta, requires no assembly except for stakes to tie it down. The patent-pending Pop-Tent is just one of the unusual products that Samole peddles.

“I’m into everything that’s new and different,” Samole said.

Excalibur amassed $3 milion in sales last year and expects to top $5 million this year, Samole said.

The company makes computer chess sets in Hong Kong that sell for around $50 through Spiegel Catalog and other U.S. retailers. Excalibur also specializes in getting the U.S. distribution rights for patented products and selling them in major retail outlets.

Less than two years in business, Excalibur has established sales ties to large retail chains such as J.C. Penny, Sears and Wal-Mart. Excalibur also has contracts with D.A.K. Electronics in Los Angeles, Hammercker & Schlemmer in Chicago and J.C. Penny in Dallas to carry the Pop-Tent.

J.C. Penny plans to feature three Pop-Tent models in its Spring 1994 catalog along with 40 other tent makers, said Tim Holt, tent buyer for the chain. The Pop-Tent stands out because of its quick assembly, Holt said.

“It’s as easy as one-two-three to use, just like their marketing material claims,” Holt said. “I think it’s going to be a very exciting new product because it’s going to make camping easier.”

Samole founded Excalibur after leaving his job as director of marketing with Miami-based Fidelity Electronics. Shane’s father, Sidney Samole, built Fidelity Electronics into a multimillion-dollar computer chess game company before selling it and retiring in 1989.

Sidney Samole came out of retirement last year to manufacture and market the Pop-Tent. The tent comes in five styles, from the smaller Cabana style built for the beach to the six-person family-size tent. They have a suggested retail price that ranges from $80 for the Cabana model to $250 for the family tent.

Pop-Tent plans to begin production on the tents next month near Excalibur’s headquarters at 1375 NW 97th Avenue, in west Dade County, said John Renaldo, Pop-Tent spokesman.

Excalibur has 12 employees. Pop-Tent has six employees but plans to add up to 100 new manufacturing jobs when production begins, Renaldo said. Materials are manufactured in Korea and will be assembled here, he said.

Pop-Tent has a production order to deliver several thousand of the Cabana- style tents to Hammercker & Schlemmer. A spokeswoman with Hammercker & Schlemmer said the demand for the Pop-Tent product is high, but she did not want to comment on it until they receive the goods.

Aside from the Pop-Tent, Excalibur sells Shealy Relaxmate glasses. They look like a dark pair of sunglasses, but they emit pulses of light to relax or stimulate depending on the setting. The glasses sell for around $70 and run on batteries.

Dr. Norman Shealy developed and patented the Relaxmate glasses for stress reduction and relaxation. He licensed the product to Excalibur after trying to sell them himself, Samole said.

Shealy sold only 5,000 pairs of glasses in 1992. Excalibur began distributing the glasses in January and has already taken orders for 36,000 pairs, Samole said.

Next year, Excalibur plans to market a line of massage products in addition to its Pop-Tents, Shealy Relaxmate glasses and computerized chess sets.

“In this business I want to be known as having the newest, most unique products,” Samole said. “That’s what sells.”